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  • 在線留言|聯系青島琴行|收藏青島琴行|網站地圖登錄注冊

    買鋼琴歡迎進入青島琴行官方網站!

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    中國生產的國外品牌鋼琴怎么樣?

    返回列表 來源:正一琴行 查看手機網址
    掃一掃!中國生產的國外品牌鋼琴怎么樣?掃一掃!
    瀏覽:- 發布日期:2018-08-03 17:43:35【

    在中國生產的國外品牌鋼琴好嗎?

    隨著中國經濟的不斷發展,人民生活水平的不斷提高,很多世界知名品牌都紛紛進入中國,通過很多方式進行產品的生產和銷售,最具代表性的就是馬路上各種品牌的汽車,德系、日系、韓系和中國自主品牌都進入中國進行合作生產后通過價格成本的降低,越來越多的中國消費者可以選購屬于自己喜愛的品牌汽車。

    正一齊默曼鋼琴

    鋼琴行業國外品牌其實也很早就開始通過合作生產鋼琴,早在90年代初期最先進入中國的日韓品牌鋼琴開始設工廠進行生產中低端產品。從2000年以后德國鋼琴品牌開始不斷進入,最具代表是德國博蘭斯勒、貝希斯坦、首德等品牌,通過自身的技術特點優勢搶占國內的中高端市場,形成和汽車相同的生產銷售模式。

    但實際上在鋼琴選購中,往往消費者對于品牌不像汽車一樣很熟知往往會被銷售者左右。雜牌鋼琴(中國人自己起的名字)通過虛假宣傳,很“優惠”的打折力度讓消費者感覺買到了正品,買到了實惠,這種不顧消費者利益的行為不會長久的,最終會被市場唾棄。對于鋼琴選購者可以通過每年一期的鋼琴質量與價值權威排行榜《THE PIANO BOOK》這本書不光有每個品牌的排名,還有每個品牌的詳細介紹,可以方便的了解品牌的歷史和最新的發展情況,并可以看到旗下系列的真實描述,更有消費者關心的價格,都可以方便的獲取到信息。這也是琴行銷售德國正品應該給客戶看得很重要的資料之一,在上面像國內的名牌星海、珠江都有各自的品排名,上面沒有的品牌一定要注意真偽性。

    貝希斯坦

    還有一些惡意競爭者為了銷售自己的產品,說什么德國的鋼琴是好的,到中國生產的都是假的、質量很差的或是和這些德國品牌沒有任何關系。為什么會這樣呢?除了惡意競爭詆毀品牌之外,還利用了消費者對品牌的不了解。鋼琴品牌都會有系列、檔次、價格之分,和汽車不同的是每個系列都會有一個名稱,比如貝希斯坦旗下按照檔次級別分為:C.貝希斯坦、貝希斯坦、W霍夫曼、齊默曼。奔馳汽車所有國家生產的商標都是一個“奔馳”,鋼琴如果這樣很難區分級別和產地,同樣這樣也會讓頂級鋼琴品牌很尷尬就是價格一個商標有幾百萬也會有幾萬元,所以每個行業的情況都是不同的,現在國內的珠江也是通過系列品牌從低端逐步往高端發展比如從低端開始:珠江、里特米勒、愷撒堡。希望通過這篇文章讓大家可以選購到稱心滿意的產品。


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